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Cengage Advantage Books: Strategic Public Relations: An Audience-Focused Approach

Amazon.com Price: $149.74 (as of 12/05/2019 17:14 PST- Details)

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With nearly thirty years of experience as both a public relations teacher and practitioner, Barbara Diggs-Brown has written a text according to her unwavering belief that that the practice of effective public relations these days requires strategic thinking and target audience center of attention, which is able to only be accomplished by listening and hearing audiences through formative, process, and evaluative research. Along with highlighting target audience-focused principles and techniques of target audience research and recurring assessment, STRATEGIC PUBLIC RELATIONS: AN AUDIENCE-FOCUSED APPROACH is according to the idea that public relations is a management function, one coordinated with a company’s other management divisions. Intended for undergraduate courses in PR, serving both majors within the field and nonmajors, this newsletter provides a comprehensive survey of PR’s foundations, processes, tactics, and contexts.

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Cengage Advantage Books: Strategic Public Relations: An Audience-Focused Approach

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