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Creative Strategy in Advertising

Amazon.com Price: $159.45 (as of 12/05/2019 17:08 PST- Details)

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CREATIVE STRATEGY IN ADVERTISING provides the whole thing you want to achieve success as an advertising professional in nowadays’s fast-changing media environment. That specialize in the concept that good advertising at all times starts with an understanding of people and an awareness of their needs, the text advances through the creative process step-by-step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book will give you the entire necessary tools to create winning advertising strategies.

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Creative Strategy in Advertising

Description

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