Crisis Communication

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Description

Crises happen. When they do, organizations will have to learn how to effectively keep up a correspondence with their internal and external stakeholders, in addition to the public, with a view to salvage their reputation and achieve long-term positive effects. Ineffective communication all the way through times of crisis can indelibly stain an organization’s reputation within the eyes of both the public and the members of the organization.

The subject of crisis communication has evolved from a public relations paradigm of reactive image keep watch over to an examination of both internal and external communication, which requires proactive in addition to reactive planning. There are lots of challenges on this text, for crisis communication involves more than case analysis; students will have to examine theories and then apply these principles. This text prepares students by:

    • Providing a theoretical framework for understanding crisis communication

    • Examining the recommendations of academics and practitioners

    • Reviewing cases that required efficient communication all the way through crises

    • Describing the steps and stages for crisis communication planning

Crisis Communication is a highly readable blend of theory and practice that provides students with a solid foundation for effective crisis communication.


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