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Dealers of Lightning: Xerox PARC and the Dawn of the Computer Age

Amazon.com Price: $9.92 (as of 12/05/2019 16:16 PST- Details)

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In the bestselling tradition of The Soul of a New Machine, Dealers of Lightning is an interesting journey of intellectual creation. In the 1970s and ’80s, Xerox Corporation brought together a brain-agree with of engineering geniuses, a group of computer eccentrics dubbed PARC. This brilliant group created several monumental innovations that triggered a technological revolution, including the first personal computer, the laser printer, and the graphical interface (one of the vital main precursors of the Internet), only to see these breakthroughs rejected by the corporation. Yet, instead of giving up, these decided inventors turned their ideas into empires that radically altered recent life and changed the world.

Based on extensive interviews with the scientists, engineers, administrators, and executives who lived the story, this riveting chronicle details PARC’s humble beginnings through its triumph as a hothouse for ideas, and shows why Xerox used to be never in a position to grasp, and in the end exploit, the state-of-the-art innovations PARC delivered. Dealers of Lightning offers an unprecedented look at the ideas, the inventions, and the individuals that propelled Xerox PARC to the frontier of technohistoiy–and the corporate machinations that just about prevented it from achieving greatness.

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Dealers of Lightning: Xerox PARC and the Dawn of the Computer Age

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