The Designing for Growth Field Book: A Step-by-Step Project Guide (Columbia Business School Publishing)

Amazon.com Price: $4.94 (as of 06/12/2019 03:37 PST- Details)

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In Designing for Growth: A Design Thinking Tool Kit for Managers (D4G), Jeanne Liedtka and Tim Ogilvie showed how design can boost innovation and drive growth. On this companion guide, also suitable as a stand-on my own project workbook, the authors provide a step by step framework for applying the D4G toolkit and process to a particular project, systematically explaining tips on how to address the four key questions in their design thinking approach.

The field book maps the glide of the design process throughout the context of a specific project and reminds readers of key D4G takeaways as they work. The text helps readers identify a chance, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. The workbook demystifies tools that have traditionally been the domain of designers―from direct statement to journey mapping, storytelling, and storyboarding―that power the design thinking process and lend a hand businesses align around a project to realize its full potential.

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The Designing for Growth Field Book: A Step-by-Step Project Guide (Columbia Business School Publishing)

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