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Deluxe: How Luxury Lost Its Luster

Amazon.com Price: $7.99 (as of 12/05/2019 17:47 PST- Details)

Categories: Books, Business and Money, Consumer Behavior, Fashion and Textile, Industries, Marketing, Marketing and Sales, Politics and Social Sciences, Popular Culture, Social Sciences, Subjects

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Description

Once luxury used to be to be had only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. As of late, then again, luxury is simply a product packaged and sold by multibillion-dollar global corporations occupied with growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all of the secrets that Prada, Gucci, and Burberry don?t want us to know. Deluxe is an uncompromising look in the back of the glossy façade that allows you to enthrall any person considering fashion, finance, or culture.

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Deluxe: How Luxury Lost Its Luster

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