Description
What does it take to be the leader of a design firm or group? We incessantly assume they have all of the answers, but in this impulsively evolving industry they’re forced to find their way like the rest of us. So how do good design leaders manage? If you lead a design group, or need to understand the people who do, this insightful book explores in the back of-the-scenes strategies and tactics from leaders of top design companies right through North The usa.
Based on scores of interviews he conducted over a two-year period—from small companies to massive corporations like ESPN—writer Richard Banfield covers a variety of topics, including:
- How design leaders create a healthy company culture
- Innovative ways for attracting and nurturing talent
- Creating productive workspaces, and handling remote employees
- Staying on top of demands whilst making time for themselves
- Consistent patterns among vastly different leadership styles
- Techniques and approaches for keeping the work pipeline full
- Making strategic and tactical plans for the future
- Mistakes that design leaders made—and how they bounced back