Design: The Invention of Desire

Amazon.com Price: $19.80 (as of 06/12/2019 04:57 PST- Details)

Categories: Aesthetics, Arts and Photography, Books, Decorative Arts and Design, Design History and Criticism, Philosophy, Politics and Social Sciences, Subjects

Description
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Description

A compelling defense for the importance of design and how it shapes our behavior, our emotions, and our lives

Design has at all times prided itself on being relevant to the world it serves, but interest in design was once once limited to a small community of design professionals. Today, books on “design thinking” are best sellers, and computer and Web-based tools have expanded the definition of who practices design. Taking a look at objects, letterforms, experiences, and even theatrical performances, award-winning creator Jessica Helfand asserts that understanding design’s purpose is more a very powerful than ever. Design is meaningful not because it is pretty but because it is an intrinsically humanist discipline, tethered to the very core of why we exist. For example, as designers collaborate with developing nations on everything from more affordable lawn mowers to cleaner drinking water, they will have to think about the full range of a given community’s complex social needs. Advancing a conversation that may be unfolding around the world, Helfand offers an eye-opening look at how designed things make us feel in addition to how—and why—they motivate our behavior.

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Design: The Invention of Desire

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