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Essentials of Intellectual Property: Law, Economics, and Strategy

Amazon.com Price: $31.91 (as of 12/05/2019 16:22 PST- Details)

Categories: Books, Business, Business and Finance, Business and Money, Human Resources, Intellectual Property, Knowledge Capital, Law, New, Used and Rental Textbooks, Property, Specialty Boutique, Subjects

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Description

The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors

Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will can help you stay up-to-the-minute on the latest thinking, strategies, developments, and case law in intellectual property.

Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know varieties of IP, such as registered design and mask works
Covers necessary concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence
Offers an introduction to IP licensing and enforcement
Now features discussion of important precedent-setting up to date IP cases and proposed patent reform

Providing business professionals and IP owners with in-depth knowledge of this extremely necessary subject, this book helps those new to this field gain a greater working out and appreciation for the result of their creative abilities.

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