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Essentials of Marketing Research

Amazon.com Price: $26.50 (as of 12/05/2019 18:26 PST- Details)

Categories: Books, Business and Finance, Business and Money, Marketing, Marketing and Sales, New, Used and Rental Textbooks, Research, Specialty Boutique, Subjects

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Description

Essentials of Marketing Research concisely delivers an up-to-date review of a broad number of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills vital to unravel business problems and exploit business opportunities. The authors’ years of enjoy in real-world marketing research is evident during, from their thorough remedy of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the significance of recent market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, even as being short enough to make use of alongside cases or projects.

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Essentials of Marketing Research

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