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Evolution Not Revolution: Aligning Corporate Technology with Corporate Strategy to Increase Market Valuation

Amazon.com Price:  $10.74 (as of 08/05/2019 18:22 PST- Details)

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Description

John R. Logan, the visionary founder of the Aberdeen Group consulting firm, has launched a call to arms for executives and managers with Evolution Not Revolution. In this book, Logan challenges executives and managers to use IT as a powerful tool to create and execute superior strategies with a view to assist develop:

  • Marketing skills for strengthening existing customer bonds and finding new customers
  • Financial skills to pursue a good idea changes
  • Information systems management skills to organize a flexible, expandable info systems structure

The day when information system leaders and business executives could function blissfully in their own isolated worlds is long gone–if indeed it ever in reality existed. John R. Logan’s Evolution Not Revolution emphasizes why such professionals should now work closely together and outlines a series of six related competencies to assist them do it. Logan, founder and CEO of the Aberdeen Group consulting company, says separation between these managers winds up producing a negative drag on performance which may be eliminated by introducing “a common set of management goals and principles for both to follow.” Hinging everything on an overall corporate-wide information-age executive skill he dubs “emagineering,” Logan spells out his approach to planning, deploying, operating, and measuring the advanced technological steps that spring from his suggested core proficiencies: fulfill the public’s shifting demands, forge ties with existing customers and attract new ones, develop a common vision with business partners, maximize economic returns, execute functions on-time all over the organization, and introduce technical operations necessary for a protected and flexible information system. “Connect the known, the suspected, and the new together,” he writes, “and you’re going to surely have the next great idea for making improvements to the value of your company.” –Howard Rothman

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