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Fashion Brands: Branding Style from Armani to Zara

Amazon.com Price: $21.69 (as of 12/05/2019 17:50 PST- Details)

Categories: Advertising, Books, Business and Money, Fashion and Textile, Hospitality, Travel and Tourism, Industries, Marketing, Marketing and Sales, Retailing, Subjects

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Description

Once a luxury that only the elite could come up with the money for, fashion is now accessible to all. Brands such as Zara and H&M have put fashion within the reach of somebody, at the same time as massive media attention has turned designers such as Tom Ford and Stella McCartney into brands in their own right.

This third edition of the international best seller Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and niknaks into objects of desire. Full of first-hand interviews with key players, it analyzes each and every aspect of fashion from a marketing point of view. With its finger firmly on the fashion pulse, it also looks at the have an effect on of blogging and the upward thrust of celebrity-endorsed products and fashion ranges.

Snappy and journalistic, Fashion Brands exposes how the usage of advertising, store design and the media has altered our fashion “sense” and reveals how a mere piece of clothing may also be transformed into something with mystical allure.

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Fashion Brands: Branding Style from Armani to Zara

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