Description
Does any individual else smell shift?
Do you sense that the insurance industry isheaded for an upheaval? Do you suspect that there’s some brilliant, forward-thinking entrepreneur in a garage somewhere about to reinvent the game? Do you find it hard to make your case for leading change, at the same time as everyone else is still talking the same way, doing the same things, and getting the same results?
More important, when you raise the issue, do those around you look at you like you are crazy? Do they tell you that this category is different because the product is “sold, not bought”?
You don’t seem to be crazy. The industry IS ripe for reinvention, and the sold, not bought paradigm is in a position for a shift.
The question is, how can YOU lead the shift as opposed to having any individual out of doors the industry do it, AND have the organizational improve you want along the way.
It is a tall order, but a necessary one. Flirting with the Uninterested, is our contribution to help leaders like you begin the journey to innovating in a “sold, not bought” category.
Do you sense that the insurance industry isheaded for an upheaval? Do you suspect that there’s some brilliant, forward-thinking entrepreneur in a garage somewhere about to reinvent the game? Do you find it hard to make your case for leading change, at the same time as everyone else is still talking the same way, doing the same things, and getting the same results?
More important, when you raise the issue, do those around you look at you like you are crazy? Do they tell you that this category is different because the product is “sold, not bought”?
You don’t seem to be crazy. The industry IS ripe for reinvention, and the sold, not bought paradigm is in a position for a shift.
The question is, how can YOU lead the shift as opposed to having any individual out of doors the industry do it, AND have the organizational improve you want along the way.
It is a tall order, but a necessary one. Flirting with the Uninterested, is our contribution to help leaders like you begin the journey to innovating in a “sold, not bought” category.
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