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Global Marketing (7th Edition)

Amazon.com Price: $63.98 (as of 12/05/2019 16:44 PST- Details)

Categories: Books, Business and Finance, Business and Money, Global, Marketing, Marketing and Sales, New, Used and Rental Textbooks, Specialty Boutique, Subjects

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Description

The excitement, challenges, and controversies of worldwide marketing.

Global Marketing reflects current problems and events whilst offering conceptual and analytical tools with the intention to lend a hand readers observe the 4Ps to world marketing.

The seventh edition examines the effect of the worldwide monetary crisis on world business plan.

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Global Marketing (7th Edition)

Description

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