Google Analytics Demystified: A Hands-On Approach

Amazon.com Price: $40.00 (as of 01/05/2019 14:56 PST- Details)

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Description

Remember the skills it took to learn how to ride a bike? You needed to be actively engaged, hands-on, and have someone patient to guide you step by step.

Google Analytics Demystified: A Hands-On Approach uses these same principles to help you master Google Analytics.

The book helps you not only understand the power of Google Analytics, but also learn how to apply the data to your own strategic information needs and decisions. We’ll show you how to obtain the insights needed to reinforce your visitors’ online experience – so they are more likely to engage with and return to your website or blog. In short, we’ll show you how you’ll be able to use Google Analytics to make better informed and more successful decisions related to your own digital property.

Here are just one of the crucial questions that we’ll help you answer:

  • How are visitors finding my site? What do they do when they arrive?
  • Which content do my visitors find most interesting and motivating?
  • How much of my content is if truth be told being consumed?
  • How do I set site goals and measure how well they are being achieved?
  • What are the strengths and weaknesses of site interactions?
  • What can I do to reinforce visitors’ experience and engagement?
  • How well are my campaigns working? How can I make my campaigns more effective?
  • How can I conduct tests to optimize site characteristics?
  • How do I manage data float and analysis?
  • How do I choose the most appropriate and useful reports and data?

The book’s approach is unique.

Beyond detailed yet easy to understand explanations of key concepts, the book provides you with a free website.

This approach advances your learning in three important ways. First, you’re going to be an active fairly than a passive participant in the learning process. It is possible for you to not only to read about what Google Analytics can do, but you’ll be able to immediately apply and explore key concepts on a working website. Second, you’ll be able to explore Google Analytics without risk to existing data. Since mistakes are an important part of the learning process, you’ll be able to make and correct errors without any harm to your existing website. After all, because you’re going to have an active site and real data, you’ll be able to explore on your own, thereby increasing your depth of understanding. We walk you through all the steps to obtain and get the free site up and running.

There are also self-assessment questions, application exercises, and case studies (all with answers provided) to ensure your full understanding of Google Analytics.

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