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Instant: The Story of Polaroid

Amazon.com Price: $6.20 (as of 08/05/2019 18:12 PST- Details)

Categories: Antiques and Collectibles, Arts and Photography, Books, Business and Money, Crafts, Hobbies and Home, Equipment, Techniques and Reference, History, Infrastructure, Photography and Video, Popular Culture, Processes and Infrastructure, Subjects

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Description

“Instant photography on the push of a button!” All over the 1960s and ’70s, Polaroid was once the coolest technology company in the world. Like Apple, it was once an innovation machine that cranked out one will have to-have product after some other. Led by its own visionary genius founder, Edwin Land, Polaroid grew from a 1937 garage start-up into a billion-dollar pop-culture phenomenon. Instant tells the remarkable tale of Land’s one-of-a-kind invention-from Polaroid’s first instant camera to hit the market in 1948, to its meteoric upward push in popularity and adoption by artists such as Ansel Adams, Andy Warhol, and Chuck Close, to the company’s dramatic decline out of business within the late ’90s and its unlikely resurrection within the digital age. Instant is both an inspiring tale of American ingenuity and a cautionary business tale concerning the perils of companies that lose their creative edge.

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Instant: The Story of Polaroid

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