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LooseLeaf for Essentials of Marketing Research

Amazon.com Price: $114.72 (as of 08/05/2019 18:00 PST- Details)

Categories: Books, Business and Finance, Business and Money, Marketing, Marketing and Sales, New, Used and Rental Textbooks, Research, Specialty Boutique, Subjects

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Description

Essentials of Marketing Research delivers a concise, up-to-date review of a broad variety of marketing research topics. Its application-oriented approach equips students with tools and skills necessary to solve business problems and maximize opportunities. The authors’ years of practical market research experience is evidenced in everything from their thorough remedy of qualitative research (an issue regularly given short shrift) to their knowledgeable coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques including new coverage of structural modeling and Partial Least Squares Structural Equation Modeling (PLS-SEM).

Essentials of Marketing Research gives students a strong command of market research principles, even as at the same time being concise enough to be used alongside cases and other course projects.

Essentials of Marketing Research is to be had through McGraw-Hill Connect®, a subscription-based learning service accessible online through personal computer or tablet. A subscription to Connect includes the following:

• SmartBook® – an adaptive digital version of the course textbook that personalizes the reading experience based on how well students are learning the content.
• Access to homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course.
• Progress dashboards that quickly show students how they’re performing on assignments, with tips for improvement.
• The option to purchase (for a small fee) a print version of the book. This binder-able, loose-leaf version includes free shipping.

Complete system requirements to use Connect will also be found here: http://www.mheducation.com/highered/platforms/connect/training-strengthen-students.html.

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LooseLeaf for Essentials of Marketing Research

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