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Nollywood: The Making of a Film Empire

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“Emily Witt blends monograph with vivid reportage in her contemporary offering: a short but sweet study of Nigerian cinema.” – Financial Times

How did Nigeria create the second one largest movie industry on this planet?

Nollywood started in Nigeria in the 1990s and has grown into probably the most recognized cultural centers of the world, producing more movies once a year than Hollywood and almost as many as Bollywood. Emily Witt travels to Nigeria to offer a vivid, rollicking tour of the industry these days, from the back alleys of the marketplaces of Lagos to the glamour of a red-carpet premiere, from startups trying to digitalize what has been in large part an economy in accordance with piracy to the shooting of a historic epic in the northern city of Jos. Amid electricity cuts, fuel scarcity, and countless other obstacles, Nigerians are pursuing the very real possibility that Nollywood dramas could transform a global brand, as recognizable as the Bollywood musical, the Hong Kong kung fu flick, or the Hollywood blockbuster.

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