Ongoing Crisis Communication: Planning, Managing, and Responding

Amazon.com Price: $70.76 (as of 11/10/2019 16:11 PST- Details)

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Description

Ongoing Crisis Communication: Making plans, Managing, and Responding provides an integrated and multi-disciplinary strategy to all the crisis communication process. Drawing on his extensive firsthand revel in, Dr. Timothy Coombs uses a three-staged strategy to crisis management (pre-crisis, crisis, and post-crisis), explains how crisis management can save you or cut back the threats of a crisis, and provides guidelines for a way perfect to act and react in an emergency situation. The book includes new coverage of social media, social networking sites, and terrorist threats whilst drawing from contemporary works in management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research.

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