Description
“An excellent ‘ready reference’ both for copywriters and for those entering the field.” — Robert Goldsborough, Special Projects Director Advertising Age “Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?” — Denny Hatch, Editor Target Marketing Six seconds. That’s all it’s a must to grab your prospect’s attention and make a sale. Use the right phrase or slogan, alternatively, and you’ve made your sale. Use the unsuitable one, and you’ve lost your opportunity . . . maybe endlessly. Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell. It’s the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers with the intention to gain more attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded with expert advice on how to write copy that sells, Phrases That Sell covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more! In this book you’ll be able to find:
- 5,000+ sales phrases for consumer and business-to-business services
- a copywriter’s primer called “10 Basic Rules of Copywriting,” with insider’s tips on usage
- a special section on the seven steps to writing winning slogans
- Expert advice on how to target your message to specific audiences