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Public Relations Cases

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Primarily The usage of Public Relations Society of The us award-winning cases, PUBLIC RELATIONS CASES, Ninth Edition, presents a clear theoretical grounding within the major areas of public relations. The usage of the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused at the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best possible practices for public relations campaigns as recognized by professionals within the field. The cases all use a strategic communications model, where clearly defined objectives are in accordance with sound research and excellent target market analysis, followed by creative tactics which are evaluated for his or her effectiveness.

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Public Relations Cases

Description

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