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Reminisce. Reinvent. Renew. Midmark Corporation 1915 – 2015

Amazon.com Price:  $14.95 (as of 04/03/2019 02:23 PST- Details)

Description

Inside these pages are the stories of people who built Midmark: a global team of salespeople, engineers, welders, receptionists, accountants, press operators, customer and tech services and products, marketing, assemblers, truck-drivers, managers, executives and unsung heroes such as Hilda Frericks, who would be one of the crucial first hired in 1915 and would stay with the company for the next half century. They all found a calling, taking good care of a company that makes a speciality of caring.
Reminisce. Reinvent. Renew. is the story of a company born throughout World War I, which barely survived the Great Depression and endured World War II to after all begin enjoying prosperity and stability throughout the Eisenhower years. It is also the narrative of ambitious entrepreneurs who realized throughout the tumultuous 1960s that the country had changed, but their company hadn’t. If they weren’t going to be left in the back of on the earth that sent men to the moon, the company’s leadership recognized the Industrial Equipment Company must do much more than change its name.

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