Sale!

Seven Layers of Social Media Analytics: Mining Business Insights from Social Media Text, Actions, Networks, Hyperlinks, Apps, Search Engine, and Location Data

Amazon.com Price:  $35.41 (as of 05/05/2019 14:20 PST- Details)

Categories: , , , , , , , , , , , , ,

Description

The book offers concepts, tools, tutorials, and case studies that business managers want to extract and analyze the seven layers of social media data, including text, actions, networks, apps, hyperlinks, search engines like google, and location layers. Social media analytics is about converting unstructured social media data into meaningful business insights. By the end of this book, you’re going to have mastered the concepts, techniques, and tools used to extract business insights from social media that lend a hand increase brand loyalty, generate leads, drive traffic, and in the end make good business decisions. The book is non-technical in nature easiest suited for business managers, owners, consultants, students, and professors, and so forth.

Here is how the book is structured:

Chapter 1: The Seven Layers of Social Media Analytics

Chapter 2: Figuring out Social Media

Chapter 3: Social Media Text Analytics

Chapter 4: Social Media Network Analytics

Chapter 5: Social Media Actions Analytics

Chapter 6: Social Media Apps Analytics

Chapter 7: Social Media Hyperlinks Analytics

Chapter 8: Social Media Location Analytics

Chapter 9: Social Media Search Engine Analytics

Chapter 10: Aligning Social Media Analytics with Business Goals

The book also comes with a companion web page (http://7layersanalytics.com/) which offers Up to date Tutorials, Power-Point Slide, Case Studies, Sample Data, and Syllabus.

Related products

Home » Shop » Books » Subjects » Business and Money » Processes and Infrastructure » E-Commerce » Seven Layers of Social Media Analytics: Mining Business Insights from Social Media Text, Actions, Networks, Hyperlinks, Apps, Search Engine, and Location Data

Recent Products