Description
A riveting and superbly illustrated account of the enigmatic House Beautiful editor’s profound influence on mid-century American taste
From 1941 to 1964, House Beautiful magazine’s crusading editor-in-chief Elizabeth Gordon introduced and promoted her vision of “good design” and “better living” to an intensive middle-class American readership. Her innovative magazine-sponsored initiatives, including House Beautiful’s Pace Setter House Program and the Climate Regulate Project, popularized a “livable” and decidedly American version of postwar brand new architecture. Gordon’s devotion to what she referred to as the American Style attracted the attention of Frank Lloyd Wright, who turned into her ally and collaborator. Gordon’s editorial programs reshaped ideas about American living and, by extension, what consumers bought, what designers made, and what manufacturers brought to market. This incisive assessment of Gordon’s influence as an editor, critic, and arbiter of domestic taste reflects more broadly at the cultures of consumption and identity in postwar The usa. Nearly 200 images are featured, including work by Ezra Stoller, Maynard Parker, and Julius Shulman. This vital book champions an steadily-neglected source—the consumer magazine—as a key tool for deepening our figuring out of mid-century architecture and design.
From 1941 to 1964, House Beautiful magazine’s crusading editor-in-chief Elizabeth Gordon introduced and promoted her vision of “good design” and “better living” to an intensive middle-class American readership. Her innovative magazine-sponsored initiatives, including House Beautiful’s Pace Setter House Program and the Climate Regulate Project, popularized a “livable” and decidedly American version of postwar brand new architecture. Gordon’s devotion to what she referred to as the American Style attracted the attention of Frank Lloyd Wright, who turned into her ally and collaborator. Gordon’s editorial programs reshaped ideas about American living and, by extension, what consumers bought, what designers made, and what manufacturers brought to market. This incisive assessment of Gordon’s influence as an editor, critic, and arbiter of domestic taste reflects more broadly at the cultures of consumption and identity in postwar The usa. Nearly 200 images are featured, including work by Ezra Stoller, Maynard Parker, and Julius Shulman. This vital book champions an steadily-neglected source—the consumer magazine—as a key tool for deepening our figuring out of mid-century architecture and design.
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