Description
The international bestseller-now up to date for an even bigger, brand-savvy market
Self-published in 2005, this step by step guide for professionals taking a look to develop a strong company brand has change into an international sensation, selling more than 65,000 copies world wide and hitting #3 on Japan’s business bestseller list. This invaluable guide teaches you the necessary principles and skills of private branding, including how one can craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant glide of business.
“Montoya’s Personal Branding ideas are going to modify how business owners and professionals promote themselves.”-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire