Sale!

The Lords of Strategy: The Secret Intellectual History of the New Corporate World

Amazon.com Price:  $13.07 (as of 12/05/2019 20:16 PST- Details)

Categories: , , , , , , ,

Description

Consider, if you’ll, the world of business – without corporate strategy.

Remarkably, fifty years ago that is the way it used to be. Businesses made plans, indisputably, but without understanding the underlying dynamics of competition, costs, and customers. It used to be like trying to design a large-scale engineering project without knowing the laws of physics.

But in the 1960s, four mavericks and their posses instigated a profound shift in thinking that turbocharged business as never before, with implications far beyond what even they imagined. In The Lords of Strategy, renowned business journalist and editor Walter Kiechel tells, for the first time, the story of the four men who invented corporate strategy as we understand it and set in motion the brand new, multibillion-dollar consulting industry:

– Bruce Henderson, founder of Boston Consulting Group
– Bill Bain, author of Bain & Company
– Fred Gluck, longtime Managing Director of McKinsey & Company
-Michael Porter, Harvard Business School professor

Providing a window into how to take into consideration strategy today, Kiechel tells their story with novelistic flair. Now and then inspiring, Now and then nearly terrifying, this book is a revealing account of how these iconoclasts and the organizations they led revolutionized the way we take into consideration business, changed the very soul of the corporation, and transformed the way we work.

Related products

Home » Shop » Books » Subjects » Business and Money » Processes and Infrastructure » Strategic Planning » The Lords of Strategy: The Secret Intellectual History of the New Corporate World

Recent Products