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The Vernor’s Story: From Gnomes to Now

Amazon.com Price: $13.99 (as of 12/04/2019 00:43 PST- Details)

Categories: Americana, Americas, Antiques and Collectibles, Beverages and Wine, Biography and History, Books, Business and Money, Company Profiles, Cookbooks, Food and Wine, Crafts, Hobbies and Home, Economics, History, Industrial Relations, Industries, Manufacturing, State and Local, Subjects, United States

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Amazon Customer Reviews

Description

Amply illustrated, The Vernor’s Story — From Gnomes to Now captures the spirit and genius of the individuals who transformed Vernors into an iconic American soft drink that has spanned two centuries of shifting public taste. With over seventy photographs depicting the history of the company, The Vernor’s Story is an insider’s have a look at early operations, in addition to the firm’s famous marketing blitz, featuring Vernor’s distinctive green and gold packaging and its engaging gnome.

Add to that the legion of devoted Vernor’s fans, and the beverage itself, a unique, spicy, mysteriously flavored carbonated ginger drink that is appealed to generations of Michiganders and others alike, and you’ve got the makings of a perfect American success story.

A treasure by itself and sure to be a future collectible, this can be a fascinating slice of Americana for Vernor’s fans in all places.

Lawrence Rouch is President of Studio3/Innovations, a marketing and consulting firm representing fine artists within the automotive and fine-arts fields.

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The Vernor’s Story: From Gnomes to Now

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