Sale!

Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

Amazon.com Price:  $10.29 (as of 12/05/2019 19:48 PST- Details)

Categories: , , , , , , , , ,

Description

For too long marketers have been asking the improper question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can’t tell us because they don’t in reality know. Before marketers develop strategies, they wish to recognize that consumers have strategies too . . . human strategies, not consumer strategies. We wish to go beyond asking why, and begin to ask how, behavior change occurs. Here, creator Douglas Van Praet takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, market it, and consume in the modern digital age. Van Praet simplifies the most complex object in the known universe―the human brain―into seven codified actionable steps to behavior change. These steps are illustrated the usage of real world examples from advertising, marketing, media, and business to consciously get to the bottom of what brilliant marketers and ad practitioners have long done intuitively, deconstructing the real story in the back of one of the vital greatest marketing and business successes in recent history, such as Nike’s “Just Do It” campaign; “Got Milk?”; Wendy’s “Where’s the Beef?”; and the infamous Volkswagen “Punch Buggy” launch in addition to their beloved “The Force” (Mini Darth Vader) Super Bowl commercial.

Related products

Home » Shop » Books » Subjects » Science and Math » Biological Sciences » Biology » Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

Recent Products