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Universal versus Disney: The Unofficial Guide to American Theme Parks’ Greatest Rivalry

Amazon.com Price:  $11.38 (as of 26/03/2019 17:52 PST- Details)

Description

Universal Studios never actually wanted to get into the theme park business. They wanted to be the anti-Disney. But when forced to take action, they did it in a large way. In spite of the fits and starts of a couple of owners, the parks have in the end gained the momentum to mount a serious challenge to the Walt Disney Company. How did this happen? Who made it happen? What does this mean for the theme park industry? In Universal As opposed to Disney, his newest work to investigate the histories of The usa’s favorite theme parks, seasoned Disney-writer Sam Gennawey has thoroughly researched how Universal Studios shook up the multi-billion dollar theme park industry, one see you later dominated by Walt Disney and his legacy.
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