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Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)

Amazon.com Price:  $13.95 (as of 08/05/2019 17:10 PST- Details)

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Description

The authors of the international bestseller Business Model Generation provide an explanation for how to create value propositions customers can’t resist

Value Proposition Design helps you tackle the core challenge of every business — creating compelling services customers wish to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you want to create products that sell.

Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage services customers in fact want.

Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail out there. The book will mean you can keep in mind the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires.

In addition the book will give you exclusive access to an online companion on Strategyzer.com. It is possible for you to to assess your work, learn from peers, and download pdfs, checklists, and more.

Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more.
Value Proposition Design will give you a proven methodology for success, with value propositions that sell, embedded in profitable business models.”

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