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Winning Minds: Secrets From the Language of Leadership

Amazon.com Price: $17.50 (as of 12/05/2019 20:48 PST- Details)

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Shhh…. Were you aware there’s a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business these days.

The ancient Greeks were the first to study the art of communication 2,500 years ago. It’s only now, with contemporary breakthroughs in neuroscience, that we will be able to say needless to say what works and how. In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership.

With agree with in business and political leaders at record lows, there may be never been a better time for a fresh point of view on communication. Winning Minds is packed with insights into the effects of metaphors, stories, and sound bites on the brain.

We know what the brain looks like on heroin. This book shows the brain on Branson, Obama, and Boris.

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Winning Minds: Secrets From the Language of Leadership

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