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Youtility: Why Smart Marketing Is about Help Not Hype

Amazon.com Price:  $5.90 (as of 30/04/2019 18:22 PST- Details)

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The New York Times best seller, and #1 Amazon best seller

“Jay Baer’s Youtility is arguably the greatest contribution to the field of social media marketing since 2012.” 

~ Dr. Jim Barry, Top 25 Social Media Books for Academia

If you have not bought Jay Baer’s book “Youtility,” stop what you’re doing and do that. I swear, this is the next big thing.” 

~ Chris Brogan, Owner Magazine 

The difference between helping and selling is just two letters, but those two letters make all of the difference. 
 
What if – faced with more competition than ever before – you stopped trying to be amazing, and just started being useful? 
Jay Baer’s Youtility offers a new business approach that cuts through the clut­ter: marketing that is in point of fact, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
 
Drawing from real examples of companies who are practicing Youtility in addition to his experience helping more than seven hundred brands make stronger their marketing strategy, Baer provides a groundbreaking plan for the use of information and helpfulness to turn out to be the relationship between companies and customers.

See why Jay Baer’s Youtility framework is now a standard a part of the marketing framework in most of the world’s leading companies, powers the marketing approach of thousands of small businesses, and is a part of the curriculum of dozens of college and university business schools. 

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