Description
The New York Times best seller, and #1 Amazon best seller
~ Dr. Jim Barry, Top 25 Social Media Books for Academia“
If you have not bought Jay Baer’s book “Youtility,” stop what you’re doing and do that. I swear, this is the next big thing.”
~ Chris Brogan, Owner Magazine
What if – faced with more competition than ever before – you stopped trying to be amazing, and just started being useful?
Drawing from real examples of companies who are practicing Youtility in addition to his experience helping more than seven hundred brands make stronger their marketing strategy, Baer provides a groundbreaking plan for the use of information and helpfulness to turn out to be the relationship between companies and customers.
See why Jay Baer’s Youtility framework is now a standard a part of the marketing framework in most of the world’s leading companies, powers the marketing approach of thousands of small businesses, and is a part of the curriculum of dozens of college and university business schools.