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Media Now: Understanding Media, Culture, and Technology

Amazon.com Price: $97.10 (as of 12/05/2019 17:08 PST- Details)

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Up to date with the contemporary developments from the field, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 10e, encourages students to think critically about the media and its effects as it equips them with a thorough understanding of how media technologies develop, operate, converge, and affect society. The text offers a comprehensive introduction to the global media environment and ongoing developments in technology, culture, and critical theory transforming the all of a sudden evolving industry. A focal point on crucial history, theories, and technical knowledge develops students’ media literacy skills to prepare them for careers within the fields online, interactive, and traditional media. It includes new coverage of mobile media consumption, Web governance, international issues, online privacy, and more. As well as, MindTap — to be had and fully integrated with this text — delivers the ultimate personal learning experience and instructor resources to maximize course success.

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