Wild Company: The Untold Story of Banana Republic

Amazon.com Price: $14.40 (as of 11/10/2019 07:37 PST- Details)

Categories: Arts and Photography, Biographies and Memoirs, Biography and History, Books, Business, Business and Money, Commerce, Commercial, Company Profiles, Economics, Entrepreneurship, Fashion, Fashion Design, Graphic Design, History, Professionals and Academics, Small Business and Entrepreneurship, Subjects, Travelers and Explorers

Description
Amazon Customer Reviews

Description

“With $1,500 and no business experience, “Mel and Patricia Ziegler turned a wild idea into an organization that might change into the international retail colossus Banana Republic. Re-imagining military surplus as safari and expedition wear, the previous journalist and artist created a world that captured the zeitgeist for a generation and spoke to the creativity, adventure, and independence in everyone.
In a book that is honest, funny, and charming, Mel and Patricia tell in alternating voices how they upended business conventions and survived on their wits and imagination. Many retail and fashion merchants still believe Banana Republic’s early heyday to be some of the remarkable stories in fashion and business history. The couple detail how, as “professional amateurs,” they developed the wildly original merchandise and marketing innovations that broke all retail records and produced what has been acclaimed by industry professionals to be “the most productive catalogue of all time.”
A love story wrapped in a business adventure, “Wild Company “is a soulful, inspiring tale for readers decided to create their very own destiny with a passion for life and work and fun.

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Wild Company: The Untold Story of Banana Republic

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